Item Number: 809743327739
Item Beauty ID: IB34885


Sale Price $30.39

Retail Price $37.99

EVERYDAY Free Shipping Over $55*
Smart Solutions Straight N Curl Serum 12 OZ

Dual-Action, Anti- Frizz Formula
Smoothes And Straightens
Great For Scrunching Curly Hair Too

What does Straight N Curl Serum Do?

SCS can be used to make and/or keep the hair straight, it can be used on straight hair to coax curl and wave into the hair or it can be used on naturally curly/wavy hair for increased strenth, shine and condition

How does SCS work?

Straight N Curl Serum has a dual-action formula that seals the outer layer of the hair shaft (cuticle) reducing frizz while providing the ultimate in protection from heat and the elements. As an added benefit its Botanical Extracts strengthen the hair shaft.

Can I use SCS with my Flat Iron?

Definitely, SCS works great with a flat iron adding extra protection against the irons high heat. You can apply a small amount to a dry hair subsection before using your flat iron. You can also blow dry it in as it has superior straightening properties even with just a brush and a blow dryer.

There Are A Lot of Straightening Serums on the Market, what`s special about SCS?

First, you will notice how `less is more` when applying SCS. It spreads easily and allows the brush or iron to glide through the hair. Second, you will see a healing effect to flyaway and split ends. They will mend before your eyes. Third, the shine is incredible! The hair is brilliant and well conditioned. It is a great working product for both stylists and their clients.
The Plant Extracts for Color Hold which are in all Dennis Bernard products, are extracted to maximum concentration for product creating Super Antioxidants. The Super Antioxidants in all smart SOLUTIONS products protect the hair from harmful radicals & eliminate any damage caused by oxidation.

The dynamics of hair color go beyond formulation. Two key elements are the correct and time efficient application of the color along with the recommendation of a home care regimen to the client.

The application techniques and time factor come with the stylist`s experience and are relatively simple to master. However, from the client`s perspective, their primary concern is they want their color to stay vibrant and shiny, as if everyday was the day it was done.

All smart SOLUTIONS contain plant extracts for color hold. Our value priced formulas are sulfate, sodium chloride, and paraben free.

Smart Solutions Straight N Curl Serum 12 OZ

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (2-6 days): Flat Rate of $5.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, nail clippers & more.

Please view our entire shipping & return policy here

Hair Care

On the hunt for today's top salon hair care? Then you have definitely come to the right place.

At Image Beauty we carry the top brands you long for and the hair styling products professionals loyally rely upon, and they're available to you at a discounted rate. Shop through organic shampoos, color-protectant hair conditioners, curl-defining creams, stronghold hairsprays, hydrating hair masks and even restorative hair treatments.

A full, shiny mane is just a click away! We strive to have the perfect match for any type of tresses you are looking to treat. All hair has its own quirks that can easily be worked out with the correct products; you just have to find the right match, and we have a feeling that you will be able to find exactly what you need in our hair care treatment offerings.

Dont' fear frizz and shutter at split ends those luxurious locks you envy are more achievable than you have ever dreamed.

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