Framesi Hair Products. Framesi was founded in 1945 by Roberto Franchina who- initially with two partners- sold products ranging from talcum powder to brilliantine. Franchina then started to run the company on his own and moved into manufacturing - focusing in particular on hair care products - placing his laboratory in the hands of a pharmaceutical chemist. With time- Framesi expanded exponentially- gradually broadening its product range and reinforcing its nationwide sales network. Framesi Products include Styling Aids. Their Framesi By line is is a popular styling line.