True Religion Fragrances for Men and Women. Perfume and Cologne. Jeffrey Lubell founded True Religion in 2002 with the vision of making authentic- American-made- great-fitting- 70s-inspired jeans that have timeless- trendsetting appeal. With a similar commitment to timeless style and bohemian-chic flare- True Religions image as a leader in edgy apparel has now crossed over to fragrance- or more fittingly- fashion for the senses. The clean scent brings out your inner hippie through sparkling fruits- captivating florals- and warm- skin-like musks that embrace you in deep sensuality. Its as delicious and addictive a fragrance as the image-transforming denim you crave. Make this sexy scent your True Religion.