12 BENEFITS

12 Benefits Hair Products

12 Benefits Hair Products. The goal at 12 Benefits is to help hairstylists improve their craft of hairdressing. The 12 Benefits founders have nearly 60 years of combined experience in the hair and beauty industry, including product development, product manufacturing, and sales and marketing. We are committed to providing stylists and consumers with innovative, value driven products that promote and maintain beautiful, healthy hair. And, we love what we do!

Behind the vision are 12 Benefits™ products, the very latest anti-aging treatments for hair that are quite simply: Extraordinary!

Our product concept – 2 perfect formulas, 12 exact benefits – appeals to stylists and consumers who demand the very best for their hair. 12 Benefits™ immediately transforms hair with instant, visible results. Supple, silky smooth, youthful hair is achieved. Hair concerns are overcome.

Only the highest quality ingredients such as natural silk protein and Moroccan argan oil are incorporated into 12 Benefits™ products. Our formulas are free of sulfates, glutens, salt, formaldehyde based preservatives, animal ingredients and petrochemicals. 12 Benefits™ is not tested on animals.

Our concept is simple and effective:
1 unique brand + 2 extraordinary products = 12 tangible results in each bottle…

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