As a brand, The Balm’s priority is to enhance your natural glow, making it a true find for those ladies who value a soft, breezy look. In addition to clear packaging that allows you to see the makeup you are purchasing, the Balm products use natural ingredients, like beeswax, so each item is creamy and smooth. All of the products like the primers, foundation, blushes, eye shadows, brushes and lipstick, are paraben and talc free, and never tested on animals. As intended by the creator, Marissa Shipman, five minutes is all you need to feel pretty and ready to face the day, as The Balm is designed to be the beauty answer for the busy, modern woman. And, with the plethora of colors available to buy, there’s plenty of fun to be had. So explore Image Beauty’s wealth of discount beauty products from The Balm, and find the tools you need!