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Alterna hair care has been a champion and pioneer in the beauty industry. The company focuses on creating formulas that are paraben-free, sulfate-free and phthalate-free, giving instant allure and long-lasting vitality with active ingredients from around the globe. They combine pure additives with modern technologies, allowing you to look like you've stepped out of the shower and straight into a movie set. Plus, your tresses will smell absolutely fantastic. At Image Beauty, we always offer the latest and hottest items so you can treat your hair great. When you are craving a silky and elegant look, you can’t go wrong with Alterna Bamboo Shine Luminous Shine Shampoo or Conditioner. Is your hair damaged and needing some coaxing? How about using Alterna Bamboo Smooth Anti-Breakage Thermal Protectant Spray? If you can’t get enough of a natural, wavy look, than the Alterna Bamboo Style Boho Waves Texture Spray is going to be right up your alley.