Alterna Hair Company and Katie Holmes recently made news when the 34-yearold actress, most famous for her role in the Dawson’s Creek series, announced she would be joining Alterna as spokeswoman and co-owner. katie_Holmes Holmes said "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens," adding "It's good for my hair and good for the earth, so I feel good using it." Katie is correct, Alterna products are free of Parabens, Sulfates, Pthalates and other additives that are harsh on hair and instead utilize natural substances like Caviar, Bamboo, Seasilk, Kendi Oil and more to deliver pure and powerful benefits.