We're proud to introduce a new brand to our line up.  Everyone, meet Pravana!  Pravana's highly sophisticated formulas utilize both the power of nature and the strength of technology to provide a new hybrid of superior hair care products which are in effect, super-natural. Pravana's unique brand infuses all shampoos and conditioners with Pravana’s Proprietary Natuceutical Complex™, comprised of nine time-proven Meso-American botanicals known for their therapeutic and healing properties teamed with three different hydrolyzed proteins to enhance hair’s strength, elasticity, and shine from the inside out. Pravana’s Shampoo are exclusively sulfate and sulfite-free. All Pravana hair care formulas are also free of cocamide DEA and MEA, and contain no phthalates or other hazardous ingredients. We employ no animal testing or animal ingredients in our products.

Pravana Color Ensure

Specifically formulated to actually maintain the vibrancy of color-treated hair for a longer period of time. PRAVANA's exclusive Naturceutical Complex™ helps topravana-color-ensure strengthen and provide shine. Sulfate-free Color Ensure Shampoo gently but thoroughly cleanses without stripping color. Special UV filters protect hair against color-robbing ultraviolet rays. Pravana Color Ensure Leave In Treatment is a powerful rejuvenator for chemically treated hair. It instantly detangles and leaves hair with incredible shine and silkiness. Color Ensure leave - In Treatment's super lightweight formula of Plant-based moisturizers and proteins nourishes and strengthens hair without weighing it down. Special UV filters and botanical conditioners protect hair against colorrobbing ultraviolet rays and enviromental damage. Pravana Color Ensure Sulfate Free Shampoo:  10.1 oz Retail Price:  $15.00.   Your Price:  $11.99 Pravana Color Ensure Conditioner:  10.1 oz.  Retail Price:  $15.00.  Your Price:  $11.99 Pravana Color Ensure Leave-In Treatment:  10.1 oz.  Retail Price:  $15.00.  Your Price:  $11.99pravana-volumizing

Pravana Volumizing System

PRAVANA's volumizing regimen imparts unbelievable body and fullness without making hair feel stiff or brittle. PRAVANA's exclusive Naturceutical Complex trade; infuses hair with special proteins to actually increase the diameter of the hair. Sulfate-Free Volumizing Shampoo thoroughly cleanses without stripping color or vital moisture. Special UV inhibitors block the harmful effects of the sun and further protect color. Pravana Volumizing Sulfate Free Shampoo:  10.1 oz.  Retail Price:  $15.00.  Your Price:  $11.99 Pravana Volumizing Conditioner:  10.1 oz.  Retail Price:  $15.00.  Your Price:  $11.99

Pravana Hydrating Systempravana-hydrating

Great for the Winter!  The PRAVANA hydrating regimen is designed to instantly transform coarse, dry or frizzy hair to a smoother, softer texture. PRAVANA's exclusive Naturceutical Complex moisturizes and repairs dry, troubled hair.  Seal and Shine Hydrating Spray provides all-day shine and protection. Pravana Hydrating Intensive Leave-In Treatment is a two phase treatment. Pravana Hydrating Intensive Leave-In Treatment is an instant moisturizer. It's rich botanical protein and moisturizing ingredients soften, detangle and provide incredible shine, without weighing hair down. INTENSIVE LEAVE-IN IS PERFECTLY pH BALANCED AND HELPS TO LOCK IN HAIR COLOR. Pravana Hydrating Sulfate Free Shampoo:  10.1 oz.  Retail Price:  $15.00.  Your Price:  $11.99 Pravana Hydrating Conditioner:  10.1 oz.  Retail Price:  $15.00.  Your Price:  $11.99 Pravana Intense Hydrating Treatment:  10.1 oz.  Retail Price:  $16.00.  Your Price:  $12.79 Pravana Seal & Shine Hydrating Spray:  3.7 oz.  Retail Price:  $16.00.  Your Price:  $12.79pravana-pure-light

Pravana Pure Light System

Pure Light Brightening Shampoo and Conditioner is the first sulfate-free cleansing and conditioning system formulated to instantly brighten and whiten blonde, highlighted, or natural silver/white hair. Pure Light’s proprietary system of optical brighteners instantly eliminates unwanted yellow tones and off-casts generally associated with light blonde and white hair. Pravana Pure Light Sulfate Free Shampoo:  10.1 oz.  Retail Price:  $18.40.  Your Price:  $14.69 Pravana Pure Light Conditioner:  10.1 oz.  Retail Price:  $20.00.  Your Price:  $15.99

Pravana Styling Products

Pravana Curl Enhancer Gel:  10.1 oz.  Retail Price:  $16.00.  Your Price:  $12.79 Pravana Curl Enhancer Gel helps to define and articulate curls while providing shine and curl resiliency. Natural humectants help to maintain moisture. Unique solar filters protect the hair from sun and enviromental damage. Curl Enhancer is a versatile gel that provides a firm but very flexible hold. Pravana Elevate Botanical Root Boost:  8 oz.  Retail Price:  $15.00.  Your Price:  $11.99pravana-styling Elevate Botanical Root Boost gives flat hair a super lift with volume right where you want it! Elevate is fortified with jojoba and rosemary extracts that provide support and movement, while maintaining the body and fullness of the hair! Take your hair to new heights! Pravana Straightening Creme:  10.1 oz.  Retail Price:  $17.00.  Your Price:  $13.59 Pravana Straightening Creme is a temporary hair relaxer activated by the heat of thermal styling tools. Natutral humectants and moisturizers assist in calming and smoothing hair while leaving it silky and shiny. Straightening Creme's natural thermal protectors and UV inhibitors work to block the damaging effects of the environment and insulate againts the heat of blow dryers and irons. Pravana Super Shape Hair Spray:  10.6 oz.  Retail Price:  $15.00.  Your Price:  $11.99 Super Shape can be used both as a finishing mist and a volumizing spray, particularly when applied to the root area, but won't leave residue on the hair. Its light pomegranate aroma is fresh and clean, but doesn't linger in the hair, and its wheat protein and panthenol pro Vitmain B5 creates added shine and body. In keeping with Pravana's commitment to producing user-friendly, cruelty-free products, Super Shape has an environmentally safe propellant system Pravana Ultra Body Foam Volumizer: 7.43 oz.  Retail Price:  $16.00.  Your Price:  $12.79 The totally new and clean way to provide unmatched body, lift, control and movement to any look. A super lightweight foam that instantly fortifies hair with added fullness, body and texture. Ultra Body Foam Volumizer contains Pravana's exclusive Naturceutical Complex, which features silk amino acids, human hair keratin amino acids and wheat protein, nourishes and revitalizes hair. Ultra Body Foam Volumizer is environmentally friendly and contains: •Zero alcohol •Zero Propellants •Zero VOC's