Fudge Erekt Hair Staightener-- For curly hair, if your hair is a wild party animal that needs a little taming, there's only one way to get it going straight - EREKT. This stuff's so powerful it'll strengthen and hold the curliest of hair. It's a peachy-keen gel, packed with power bubbles to combat the curls and create shiny hair that's as soft and tame as a kitten.