Holdon™ Styling Gel


What is Holdon Styling Gel?
One of Sam Brocato’s “Original 5” products, Holdon Styling Gel is an extremely firm holding gel that is exceptional for sculpting and molding shapes. This product adds volume, shine and manageability to hair while providing strength, control and color protection with UV absorbers.


When is Holdon Styling Gel used?
Use this product prior to and during drying and styling the hair to build strong styling support and control.


What makes Holdon Styling Gel unique?
A product that offers long-lasting style with control and volume. You can finger-style or use heat styling tools to create that extra control you may need.


Key ingredients include:

Aloe Barbadensis Gel

Provides conditioning properties.


Kelp Extract

Adds shine and manageability.


Hydrolyzed Keratin and Wheat Protein

Adds strength and volume.



How is it used:
Work gel through damp hair, concentrating on areas that need extra control. Sculpt, fingerstyle or shape as desired.


The Blendable Options:
• For hold with condition –

Holdon Styling Gel with Saturation Leave-In Conditioner