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Pure Blends Violet Color Depositing Shampoo 8.5 oz
Brightens and Tones Gray, White and Blonde Hair
pure BLENDS Violet Color Depositing Shampoo is sulfate & sodium chloride free. Created with an herbal blend and keratin and collagen infused, this hydrating formula will eliminate color fade and color washout. Perfect for a try on color. No processing time is required. Compatible with all permanent and semi-permanent color brands as well as all smoothing systems and relaxers. Available for home use.
In Store Only
No Air Ship
Platinum blonde? Keep it that way with this awesome toning shampoo! Review by EmAlabama
Most violet shampoos (ie. the iconic but overrated Shimmer Lights) may tone down the brass but this shampoo from Pure excels where others fail: scent, hydration, (sulfate-free!) lather and excellent quality ingredients.
First off, It smells delicious, reminiscent of a mango smoothie. I didn't get a chance to sniff Pure'sc Coco-Colada non-color depositing color protect line but I imagine this works with that fragrance style. The scent is not overpoweringly sweet or girly, just pleasant.
The toning capabilities of this shampoo are off the charts! It is a deep inky, purple but the texture is such that it's easy to blend everywhere you need it. The cool thing about the packaging is the spout is shaped like a hair coloring bottle so you can concentrate it on the roots, which for me tend to be the first to get brassy.
Other than it's great toning ability, this has the ingredients and moisturizing I'd look for in a shampoo. It's sulfate-free with great ingredients like hydrolized keratin, Shea butter, coconut oil, and a HUGE variety of natural extracts. Seriously check out the ingredients on their site. It's very impressive and makes me feel like I'm not sacrificing the quality of my hair for the toning capabilities of a color depositing shampoo.
Personally, I rinse and repeat for 2 or 3 minutes with this shampoo 1-2 times a week (atleast 4 days apart, whenever that pale yellow comes back). The second time I rinse it out about 80% out of my hair then put on a mask and/or deep conditioner with a shower cap for the remainder of my shower. This gives the color a bit more time to soak in and doesn't affect the absorption of vital oils from the mask.. In fact I believe it helps!
Truly a great product for platinum blondes, unabashed silver foxes, brightening highlights and those with pastel hair. The price cannot be beat at Image Beauty anywhere I've seen on the web, and you know you're getting a authentic product. Compared to other toning shampoos like Bedhead Dumb Blonde, Fudge, and Pravana the price is comparable or less.
Just you wait.... There will be a ton of glowing YouTube reviews as soon as this product catches on! (Posted on 8/13/2015)
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