a lifesaver for your lips! NEW Almay Color + Care Liquid Lip Balm combines the lip conditioning care of a balm with the shiny color of your favorite gloss. Shiny color drenches lips with 2X hydration* as lip-loving conditioners provide 194% more moisture for softer, smoother lips over time. Non-sticky. gluten free. Hypoallergenic. Dermatologist tested.