• Rich, hydrating color that shines! • 25 matching permanent and demi-color shades • 3 Intensifiers: Blue, Violet, Red • Easy, pre-blended, intermixable formulas • Hydration science maximizes conditioning, shine • Demi-Color uses dedicated developer • Standard Level & Tone System
Experience the lush difference hydrating science brings to haircolor. Hydration helps hair maximize conditioning benefits and maintain its delicate balance. Complements Hydra-Drench Color, in matching Permanent and Demi-Color formulations, takes haircolor to new levels of richness. Its shinier. Full of long-lasting color and gloss.